Start An Epidemic: Ignite Changes with Social Marketing, Chapter 4

Start An Epidemic: Ignite Changes With Social Marketing by Rebecca Wear Robinson is a roadmap for initiating and sustaining positive social change using principles of social marketing. There is no other book on the market that makes social marketing accessible to everyone working to make positive change happen.

Social change is accelerating, often more rapidly than organizations, governments, and individuals can adapt, resulting in a chaotic and reactive rush to establish frameworks for change. Conversely, efforts to change society in a positive manner are being thwarted by well-organized and well-funded entities that benefit from maintaining the status quo.